Gravizor was established by the forming of a formal partnership of existing business advisors in 2015.
It has a staff of highly experienced business advisors across all industries represented in Australia.
Grow Your Business
Make your existing business prosper and grow.
We’re the organisation that can help you do this.
If your business is based in Australia or New Zealand we can guide you to success over your competitors. Through counseling, we provide a range of management, advisory and technical assistance services. A sampling of these services includes:
- business plan redesign
- management reorganisation
- expansion into internet e-commerce
- financial expansion advice
- entering international markets
- organizational structures
- HR management
Do you want to start a business?
Gravizor is the organisation you can turn to for advice and confidential counseling.
Through direct counseling, we provide a range of management and technical assistance services.
Here are some examples of the types of assistance provided:
- business plan development
- accounting assistance
- marketing plan
- financial structuring advice
- cost-analysis forecasting
- legal business structures
- loan packaging advice
- credit repair
- e-commerce advice
- entering international markets
- employee management
- office fit out advice
I want to start a small business – where do I begin?
This can certainly be a daunting question. It is advised that you make an appointment to receive counseling, free of charge, from your local SBDC. Among other talents, our advisors are adept at helping you write a business plan, the “roadmap” for your venture. Assistance from an SBDC is available to anyone interested in beginning a small business for the first time, who cannot afford the services of a private consultant.
I’ve made an appointment with a Gravizor advisor. Now what?
- Write down all your questions. Bring a list of your questions and concerns to your appointment.
- Review your finances and make notes of your current position. Know what resources you have to invest in the business, and how much income you need to meet your business and personal outgoings.
- Don’t make rash decisions. Meet with the advisor before making financial or life changing commitments. Starting a business can raise some complex issues and take longer than you expect.
- Set goals for your meeting and answers you require.
- Have a vision of your what your business looks like. Your advisor can help you get there, but you have to know where you want to go.
WHY DO YOU NEED A BUSINESS PLAN?
If you want to raise finance for a new business, the growth of an existing operation or expansion of an existing business, or to buy an existing business—The bank requires you to have a business plan. Sources of capital, finance companies, investors and lenders, will not even consider providing money to you business unless you have a plan. It must be a plan that shows you have really thought about what you are proposing.
If you want to manage and organise your own business effectively, you need a business plan to manage the action items. A good plan helps you to focus on your unique selling proposition, markets for your product or service, anticipate future needs, methods for monitoring progress and a proactive method of management. It is a totally invaluable management tool.
If you want to know where you are at right now, where you are going, and how you’re going to get there, you need a well thought out business plan. It will be like a road map for your business.
If you have never prepared a business plan before, refer to this link to help you get started. Also, an objective source like a trusted business aquantance can help you analyse the strengths and weaknesses of your business proposal. They can help with the completing of your plan so that you will have a useful tool for not only running your new business but also raising capital for it.
Some thoughts on the Marketing Strategy
This strategy describes how you will reach your customers to attain your sales goals. Be sure to think specifically on why customers will buy from you and not the competition. You need to have a Unique Selling Proposition (UPS) detailing a significant advantage(s) you have over your competition. Identify and detail how you will get sales, how you will reach specific target markets, how you will price the product or service.
It is also important to also identify how the product or service will be procured, stored and distributed. For example, will you sell through retailers, by direct mail, e-commerce platforms, sales teams, regional distributors, direct sales people, etc.? How will you promote the product or service? Will you outsource this or engage a highly qualifies executive assistant with marketing experience?
Will you develop a brochure,website or promotional data sheets? Where and when will you advertise and what is the estimated cost and target audience. Will you build a market niche using your own USP? How will regulations and other Government policies impact with your proposed marketing?
Will you use use marked up Pest Control Sydney vans as a way to promote your business as they move around town or employ specially dressed security guards to add entrance intrigue for your product launch? These are brainstorming ideas that will develop your brand and launch and all ideas need to be considered and crafted into a carefully thought out marketing plan.
Case Study - Conference Speaker – Press Releases To Grow Your Business
Business owners completely underestimate the power of the media and how press releases can help them grow their customer base. The following is a com entry of a clients story how press releases assisted their career in public speaking:
By any measure, press release marketing has to be a stand out success story, especially for propelling my speaking career.
It was quite by chance that I learned the power of the news media. I did a press release after my first Guinness World Record. It was only because Guinness World Records required corroborating media reports from two different recognized news agencies that I did a press release to ensure I achieved this.
The result was fantastic the first time I did it. The second media release after my second world record can only be described as an overwhelming success!
I was asked to appear in three current affairs-type television interviews and countless radio interviews, not to mention the numerous newspaper and magazine articles written on the back of it. Then out of the blue the Korean Broadcasting Corporation sent a film crew to do a documentary on me. If that wasn’t enough, I ended up with over 13 pages of media-related website references to me in Google.
All this on the back of doing just one media release each time I had broken the Guinness World Record.
I can’t emphasize the importance of doing these if you have something newsworthy to say. The spin off is amazing, and the speaking engagements poured in including one of the most prestigious speaking events in Australia.
So how do you go about doing a press release?
The process is really quite straightforward. It’s all about having a newsworthy hook to attract media agencies to run with your release.
The item could have a local twist or relevance to something that is topical and could add a new dimension to a recent article they had run.
The following are three examples of recent press releases copied from the news site Press Release Ping that shows all that is required: an eye-catching heading, compelling facts told in third person on no more than two pages (preferably one), references to you and your business. Conclude with the best contact details for them to discuss the release with you.
If the media agency wants to run with it, they will make contact with you and flesh out the content of your release.
What is important is to have a media kit on your website or accompanying your hard copy delivery. This should include your bio, high-resolution photos relevant to the content, your press releases and anything else that will assist the reporter complete their work.
There are two ways of getting your press release into the media’s hands.
The first is to professionally prepare the release with accompanying material and physically deliver it to the editors of the agencies you are targeting.
The second way is you doing it through press release syndicators who place the release with numerousness sites on your behalf.
I suggest you Google “press release agencies” and find a local one that suits you and your budget.
Who did I send it to, you ask?
I sent it to Press associations, the newsrooms of TV stations, radio stations and emailed it to editors of appropriate newspapers and magazines. For that matter, I sent it to anyone I thought might run with the story. I suggest you do the same as you have nothing to lose and everything to gain.
It’s worth noting that all the media that ran with my story also posted it with their branding on the Internet. Then others picked up on their story and republished it. The power of this is amazing.
I only targeted New Zealand news agencies where I was living at the time but had 8 Australian radio stations interview me, and Channel 7 in Australia also linked up to interview me on their weekend current affairs program.
A speaking engagement was booked for a conference of 1600 delegates in Melbourne, Australia on the back of the event organizer hearing one of my radio interviews. A large Asian Pacific conference speaking engagement held in Vietnam was a direct result of the Korean KBT News documentary.
I can’t emphasize enough how powerful a marketing tool the press release is.
If you have something newsworthy happening in your business, then tell news agencies about it and reap the rewards. Ninety-five percent of businesses don’t use press releases, so don’t delay and stand out from the crowd!
Remember that all media has a constant need for a massive supply of original, unique content for their listeners, readers and viewers. So don’t be shy in contacting them if this is what you are offering. The result in doing this could be extraordinary for your business and at no cost.
Example Press Releases From News Syndicator PressReleasePing.com
Wise Group Launch Home Security Website
Australia’s leading electronic security specialists Wise Group Security has just launched a new website to showcase their comprehensive range of residential security services.
As a division of Wise Group Solutions, Wise Group Security offers the security of engaging with a service provider that possesses a 30-year history. They have a proud heritage of servicing many leading Australian and international corporations, banking and financial institutions, technology companies, insurance and construction companies, law firms, receivables management organisations, utilities companies, as well as a range of public and government authorities.
Mr Kyle Gray, Wise Group Home Security Business Manager said “The new website was a reflection of the company’s commitment to the residential security market and its intent was to keep home owners abreast of the fast pace of changing technology now available for all aspects of security and safety in the home.” He went on to say, “our team of professional technicians and installers is at the heart of our continuing growth in this area. The new website compliments state of the art technology used in each installation to ensure individual client requirements are met every time.”
About Wise Group Home Security Systems
Wise Group Security offer a variety of home security services across Australia including security cameras, home alarms, smoke detectors as well as intercom systems and access control solutions for all residential applications.
You can learn more about Wise Group Home Security by visiting their website wisegrouphomesecurity.com.au
Name: Mr Kyle Gray
Organization: Wise Group Security
Address: Level 2, 233 Castlereagh Street, Sydney NSW Australia 2000
Phone: +61 02 9210 0000
Alpha Osteopathy Announces Relocation and Launch of New Website
Sydney, NSW, Australia, December 01, 2014 /PressReleasePing/ – Alpha Osteopathy now has a convenient new location in Brookvale Sydney, NSW, Australia and has launched a new website to inform clients about their services and to educate the public about Osteopathy. Alpha Osteopathy’s Principal Osteopath is Dr Melissa Jhey is an experienced Osteopath with a special interest in pregnancy related pain, women’s health, children and babies.
Alpha Osteopathy has just launched a new website to inform clients about their new location, to provide a convenient online booking service and inform clients about Osteopathy. Alpha Osteopathy’s new location in Brookvale Sydney is easily accessible from all locations in the CBD, has a relaxed and professional atmosphere and offers before/after hours appointments.
Alpha Osteopathy provides a professional service with an experienced Osteopath right in the heart of the Northern Beaches. Dr Melissa Jhey – registered Osteopath has had great success in helping women overcome pregnancy related pain and pain related to women’s health issues. She has also helped unsettled babies, babies with colic and reflux and children with glue ear and headaches. Melissa has also had excellent clinical results with treating low back pain, neck pain and sporting injuries across all ages.
Alpha Osteopathy has three areas of special interest:
– Pregnancy related pain – biomechanical pain, back pain and pelvic pain associated with pregnancy, pre and post natal care, preparation for conception – Children and babies –unsettled babies, babies with reflux and colic, babies with mis-shapen heads from forceps delivery and wry neck. Glue ear, headaches, sporting injuries and growing pains in children – Women’s health issues – menstrual pain, symptoms related to polycystic ovarian disease, digestive complaints, stress, emotional trauma, hormone imbalances and symptoms related to menopause
Dr Melissa Jhey – Registered Osteopath & Principal of Alpha Osteopathy said, “my experience and skills as an Osteopath make it possible for me to help women experiencing pregnancy related pain to become pain free without the use of drugs. Osteopathy can help women to prepare for a more comfortable birth and labour and can also assist women to regain health and wellbeing in the post-partum period.” She went on to say “Alpha Osteopathy’s new website provides information about the different ways in which Osteopathy can help children and babies and provides a convenient online booking service that can be accessed around the clock. Our new location is a professional space where clients can feel they are receiving optimal care during their treatment sessions.”
Alpha Osteopathy invites you to visit their new website at http://www.alphaosteopathy.com/
About Alpha Osteopathy:
Alpha Osteopathy is a Sydney based osteopathic Clinic. The Principal of the practice, Dr Melissa Jhey has a special interest in treating pregnancy related pain, women’s health issues, children and babies. She has had great success in helping people overcome headaches and migraines, back pain and sporting injuries. You can learn more about Alpha Osteopathy by visiting http://www.alphaosteopathy.com
USG Hosts Forex & Investing Seminar in Sydney
The USG Forex & Investing Seminar was held this week on Tuesday the 16th of June in Sydney. It was a very successful event attended and enjoyed by people from all walks of life. These ranged from seasoned traders, aspiring traders, people who are new to the financial markets and just want to see what forex trading is all about.
The seminar is put on by USG as a free event and covers many interesting topics to help traders better understand the world of forex trading. Some of the areas that are covered include, how the forex market actually works, risk management and the psychology of trading.
Shay Zakhaim, the C.E.O. of USG said, “due to the success of this and past seminars, and the value the seminars deliver to traders, USG will be hosting more seminars in 2015.” He went on to say, “Quality information and education is the key to understanding forex trading and our free seminars is a great place for many traders to start”
The seminars take the form of a forum, where participants are encouraged to interact with the speaker and with each other by asking questions, sharing their trading experiences and strategies. The speakers are experienced forex brokers and demonstrates effective trading strategies to the participants during the course of the seminar and offers in-depth insights in forex trading.
USG also offer their clients a structured educational course, which is delivered in the form of two live and interactive online webinars per week.
USG is a regulated Australian broker and holds an Australian Financial Services License. With the company head-quartered in Sydney, clients of USG are able to access the markets to trade major and exotic FX Currency Pairs, CFDs, indices and commodities.
To learn more about UGS and their services or to register for their next seminar, you are invited to visit their website https://www.usgfx.com
Sydney’s Gateway Club Reports Upturn In Nightclub Patronage
Sydney’s Gateway Club cites recent special events like the Vivid Light Festival, State of Origin Rugby League Clash and Sydney Film Festival as being responsible for an upturn in nightclub patronage.Petersham, NSW, Australia, June 15, 2015 /PressReleasePing/ – Sydney business owners have an array of event organisers to thank for the increases in tourist and visitor numbers coming to the Harbour City in recent months.Mr Peter Smith, media manager of leading Sydney adult nightclub, The Gateway Club, said, “There is no doubt that the recent events in the city have contributed to a significant upturn in night club patronage in recent weeks.” He went on to say, “ Events like Vivid are huge for Sydney brothels and restaurant industry as it brings people out on evenings even in with the cooler winter temperatures.”Vivid is a festival organised by the City of Sydney each year and run by Destination NSW (the state’s tourism authority) and is paid for by a combination of state and business sponsorship. It is a festival of light and colour and is an amazing combination of visual and sound. The unique projected animations light up some of the most famous structures in the world, located on one of the most famous harbours in the world.The Sydney Film Festival is an annual event held in Sydney over 12 days in June. The festival draws international and local attention, with films being showcased in several venues across the city centre and includes short films, documentaries, features, retrospectives, animations and films for families.Mr Peter Smith said, “With significant annual events like this, the future for Sydney’s night life looks very bright. The Sydney Morning Herald also recently reported significant interest by offshore buyers in Sydney’s Hotels with the forecast increase in tourism numbers coming to Sydney driving this.”Those wanting to learn more about the Gateway Club, leading Sydney Brothel, are invited to do so at http://www.gatewayclub.com.au
Radio And TV Advertising
These are both extremely powerful forms of advertising that I strongly recommend you use. They establish you as an authority, a business to be taken seriously.
One of the best things about using a radio or TV station is that they provide the copywriters and ad production team to assist you. Their cost is built into the package deal that you are quoted. From personal experience, I take their advice on copy as they know what works and doesn’t. They look for your theme and ideas and then mold the run sheet to what their experience tells them is best.
You will hear it time and time again in advertising circles: “Repetition is key” and I agree. There is no point in having 5 expensive ads and nothing else. Consumers need to hear your message numerous times before they feel the desire to take action.
It’s not cheap to use these forms of advertising, but ask your chosen station what they can do for you. Given you are a new advertiser, it maybe that booking going forward may be low for them at that time, so they may cut you a very sharp deal to get you on board.
The cost-effective way to get bang for your dollar is to avoid primetime. I have been staggered by feedback from clients saying they kept hearing or seeing my ads late at night—in the middle of the night in some cases. Because they hear your ad at that time of night, they think you are a significant advertiser running the ads 24 hours a day and they had just missed your primetime ones!
Another tip is to try and create a clever message but in as short an ad as possible. This way, on the right deal, you can get two slots for the price of one and if you can create a jingle even about removalists, house and office pest control or accountants Kapiti Coast way, it will be memorable and rest deep in the subconscious and surface the next day. People have reported to the management of roof repair company, Roof Repair Quotes that they have thought days after about the advertising jingle they use and went online to order cakes on this recollection.
It is also worth saying that every media outlet works differently for different companies. You need to experiment to see which form of advertising works best for you. I talk later in the book about methods of monitoring, but it is important to learn what drew customers to try you and what, in particular, appealed to them.
If you think the team at Gravizor can help you with your business goals, then Contact Us by clicking this link and using one of the methods shown to get in touch with one of our consultants.
We look forward to hearing from you!